Size Guide
Our signature fit is the result of over 10 years of experience in UK menswear —designed for those who find slim fits too restrictive and regular fits too generous.
If you wear Eton Contemporary Fit or Olymp Modern Fit, select your usual size.
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| Size | Collar (in) | Chest (in) | Waist (in) | Shoulders (in) | Sleeve (in) | Back Length (in) |
|---|---|---|---|---|---|---|
| S / 38 | 15 | 43.3 | 40.2 | 18.5 | 25.2 | 30.7 |
| M / 39 | 15.5 | 45.7 | 41.7 | 18.5 | 25.2 | 30.7 |
| M / 40 | 15.7 | 45.7 | 41.7 | 18.5 | 25.2 | 30.7 |
| L / 41 | 16 | 48 | 44.1 | 19.3 | 25.6 | 31.5 |
| L / 42 | 16.5 | 48 | 44.1 | 19.3 | 25.6 | 31.5 |
| XL / 43 | 17 | 52 | 48 | 20.3 | 26.4 | 32.3 |
| XL / 44 | 17.5 | 52 | 48 | 20.3 | 26.4 | 32.3 |
Still unsure?
Lay your best-fitting shirt flat on a table, buttoned, and smooth out any creases. Compare each measurement with the chart above.
Sleeve
Measure from shoulder seam to cuff.
Chest
Measure armpit to armpit, double it (e.g. 24" = 48").
Waist
Measure flat across the narrowest point, double it (e.g. 22" = 44").